The research investigates which hybrid and digital element(s) are applied in cultural events in Denmark, and how do these elements create value for event goers, companies and producers?
Cultural events defie as events designed to entertain and engage a wide audience of people, yet with clearly defined segment, catering to a particular branch of arts, culture and sports. Eveything from concerts, festivals, sport gatherings, fairs and tradeshows.
The research initiates partnership cooperation with:
- Event Organizers – the event body itself, or commercial companies.
- Event Agencies – agencies working with producing evens on demand.
- Event Venue Holders – local vanues specialized in hosting events.