To support recovery from COVID-19 and to answer OECD’s call for crucial policy objectives for “supporting tourism businesses to adapt and survive” and “building more resilient, sustainable tourism” (OECD, 2020, p.5), this project aims to highlight certain areas of key importance needed to build event resilience and to provide best-practice industry examples that foster innovative, adaptable and transformative event environments.
Event Innovation during Times of Uncertainty
COVID-19 has wrecked havoc on the event and festival industry. Yet some events have been innovative and succeeded. How?