Hello Future!

A practicable model integrating design and strategy to help SMVs accelerate their product development process and overcome uncertainty.

Companies are facing many challenges today. From the uncertainty meeting evolving customer needs, new market entrants and advancements in technologies to the continually changing restrictions brought on by the coronavirus pandemic. The research project will investigate companies integrating design and strategy to not only meet the needs of consumers today but to take into account the future to develop new products and services.

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