This Project is about business models post the Corona pandemic. The Corona pandemic has struck a significant blow to the global economy. Currently, there are few enterprises that have not been heavily affected by the pandemic. It poses a significant challenge to the current business model paradigm held throughout several industries. This holds especially true for the hospitality sector, where hotels, airline companies and other operators have seen a dramatic plunge in the number of customers and revenue. The question that remains is how this pandemic has affected, and will continue to effect, the way the hospitality companies operate their business. The last part is what we wish to explore.
Impact caused by the Corona pandemic
The idea about this project is to investigate the impact caused by the Corona pandemic on the current hospitality market, and how it will shape the markets in the following years. Our basic hypothesis is that the disruptive behavior of the pandemic will challenge present business models. In this process an underlying business model paradigm that has been present during several decades in the hospitality sector. We expect an increasing focus sustainability and an increased focus on aligning future business models with sustainable goals. Therefor, an increased focus on future business models post Corona will also influence the hospitality companies working more sustainably in the future.
Teaching materials on business models post Corona
The overall outcome of the project will be the production and dissemination of learning and teaching materials (online and offline). This material will include business models in the hospitality sector in the Nordic/ Baltic countries post Corona. These online and offline materials will be used in several ways, and influencing the different target groups. The primary target group for the dissemination of the learning and teaching materials are DMO’s (destination management offices) and their members. It will also include teachers and educators from Vocational schools and from University Colleges, tourism operators and tourism agencies. The secondary target groups are Hotels, restaurants and hospitality researchers.
The online outcome will be a website which will be accessable in the years after the project has ended. The target group will be able to use the tools and the analysis which was created in this project. A psychical book will be printed and distributed to the target audience, and it will also be available in PDF version on the website.
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