KEA meets Nike

Projekttitel KEA meets Nike
Projekttype Innovationsprojekter
Frascati Ja
Tema Design
Teaser The multinational sportswear company Nike challenged KEA’s design students to develop sustainable designs
Status Afsluttet
Ejer  
- Akademi Københavns Erhvervsakademi (KEA)
- Kontaktperson Mette Bak Andersen
Ph.d.-studerende og Leder af Material ConneXion & Material Design Lab
meba@kea.dk
+45 29882744
Nat./Int. Nationalt
Projektperiode 01. oktober 2013 - 31. marts 2014
Projektbeskrivelse  
- Projektresumé

The project is a cooperation between Nike and KEA. More specifically KEAs Design programme and KEA Material Design Lab.

In just three weeks KEA’s Fashion Design students developed sustainable clothing or accessory products based on Nike as a case with their core pillar ‘Performance’. Besides this sustainable approach to the project, the students tested the app “Making” developed by Nike in order to assess the level of sustainability in the choice of materials.

Materials and sustainability

Regarding materials, the students primarily focused on sustainability, manipulation and innovative properties including methods and techniques based on the principle Zero Waste.
The purpose of the project was to support the students’ work practices so that their learning and skills could be translated into actual projects in a real business case. The project was structured around a student-developed design brief, which included design, business and sociological aspects. The emphasis was on didactics, entrepreneurship, sustainability, knowledge, communication, materials and
technology.
In the KEA meets Nike project 22 students from the PBA Fashion department participated. Eight students were selected for the final exhibition at the KEA library. KEA had the pleasure of receiving representatives from Nike, who participated in the opening of the exhibition and gave feedback on the projects at
the exhibition.
- Baggrund og formål

Background

Incorporating sustainability into the fashion industry is a long and arduous process. But Denmark’s fourth largest export sector and the world’s second most polluting industry has a great deal to gain from an enhanced focus on sustainability. The students on KEA experienced that in casework for Nike.

Purpose

Sustainability is not just something that can be plastered to clothing at the last minute. It must be considered in the details of the fabric cutting, materials and production methods. The high degree of inventiveness and creativity this requires led Nike to challenge the Design Technology and Business students at KEA.

 

- Aktiviteter og handling

Activities

The project lastet for 8 weeks and included:
  • Company introduction
  • Webinar
  • Lectures
  • Teamwork
  • Individual work
  • Presentation
  • Exhibition and feedback from representatives from Nike on the eight selected projects.

Presentation & Exhibition

March 15 2014.
At KEA Guldbergsgade 29N, 2200 Kbh N

See the invitation here.

Nike attended the event with Dave Cobban, Citizen Mobilization Director, Nike Inc. and Stephani Kobayashi Stevenson, Director, Network Mobilization and Communications, Nike Inc.

- Projektets Metode

Performance

With only a short time frame given, students from KEA had to develop products, either in the form of clothing or accessories, based on NIKE as a casestudy and NIKE’s core concept of ‘Performance’.
The focus of the project was materials and sustainability. The students worked with issues concerning sustainability, manipulation and innovative properties.

Zero Waste

However, sustainability was not only a characteristic in the actual materials used for this project,
the students also had to use the methods and techniques based on the principle of Zero
Waste; an approach to the design and patternmaking processes, where there is no material waste in the production.
The project was structured around a student-developed design brief, which included the
design, business and sociological aspects.
- Projektets Forventede Resultater
- Projektets Forventede Effekt
Tags design | entreprenørskab | knowledge | materialer | Materials | Nike | sustainability | technology
Deltagere  
- Studerende Københavns Erhvervsakademi (KEA) (22)
- Medarbejdere Københavns Erhvervsakademi (KEA)
Mette Bak Andersen
Mette Marko
- Virksomhedsrepræsentanter
- Andre
Partnere Nike
Finansiering  
- Intern 100%
- Ekstern
Resultat
Evaluering
Formidlingsform  
- Resultatets formidling
- Resultaternes værdi
- Målgruppen
- Publikationer Rapport
Video, streaming
Anden artikel