GreenX

Within the urgent frame of green transition, the project rethinks experience economy as an operational practice for sustainable development in event design, specifically aimed at event managers and companies that want to take part in event collaborations.

The questions are, what are an event’s opportunities to be a catalyst for collaboration and innovation, and a ‘green formation’ in the green transition, to which the experience industry and the tourism sector are also adapting?

And, from this perspective, how can companies and event organizers successfully collaborate on a value-based foundation (people, planet, profit) and simultaneously create value for both event guests and the destination to which the event belongs?

For this purpose, the project develops an approach through key theory and shared practical mindset within the profession of Hospitality and Event Management to give sustainable development a practical meaning with a particular focus on the experience economy, on hosting, event design, and tourism theory.

Academic Discussion Panel:

Ksenia Kirillova,

Associate Professor of Marketing, Institute Paul Bocuse and Chief Editor of Annals of Tourism Research Empirical Insights

Jan Halberg Madsen,

Senior Lecturer Experience Economy and Sports, University College Nordjylland and Author of Oplevelsesøkonomi forundring – forandring – forvandling (2010, 2015, 2022).

The project’s empirical basis will be developed in a study of the global event The Ocean Race 2022-23 and the local strategic and practical management of the Stopover Event in May-June 2023 in Aarhus.

The professional focus is derived from existing collaboration of 3 years on case-method teaching with the local event organization The Ocean Race Aarhus 2023 and its sustainability operators and consultancy partner Worldperfect.

• Working paper, Business Academy Aarhus
• Handbook for Business and for Teaching, Business Academy Aarhus (E-book)
• Conference-papers and presentations
• Academic article
• Newspaper/Journal  contribution
• Intensive Learning Program at – The Ocean Race, Aarhus May-June 2023
• Event Network presentation
• Erasmus+ Exchange Teaching

Post Project:

• Project development for scalability on additional industry field within the tourism sector and the experience industry.