
This project will uncover the changing role of the physical store, and how
retailers and brands can use the physical spaces as brandchannels when
commerce is going digital.
In the digital world of today, where we can buy almost anything on the internet, the role of the physical store is changing. We no longer have to visit stores t
This project will uncover the changing role of the physical store, and how
retailers and brands can use the physical spaces as brandchannels when
commerce is going digital.