Youth Fashion Summit 2018-2019

Projekttitel Youth Fashion Summit 2018-2019
Projekttype Innovationsprojekter
Frascati Ja
Tema Bæredygtighed | Design | Innovation
Teaser Youth Fashion Summit is a sustainability education and idea generation platform for young people passionate about a sustainable world.
Status Afsluttet
Ejer  
- Akademi Københavns Erhvervsakademi (KEA)
- Kontaktperson Tina Hjort
Underviser / YFS udvikler
th@kea.dk
50663212
Nat./Int. Internationalt
Projektperiode 07. september 2017 - 28. juni 2019
Projektbeskrivelse  
- Projektresumé

Political unrest, technological innovations, environmental challenges – these are some of the most  pertinent drivers of our time that promise to change the future outcomes of the fashion industry. What  prospects, then, can the next generation working in the industry expect? And how might they frame  their own potential prospects? Does the future appear fascinating and promising, or does it rather seem  scary and uncontrollable? Finally, how can the fashion industry prepare for different future scenarios? These are the overall questions that more than 100 students from a diverse range of educational  backgrounds from all over the world will be asked to answer during this year’s Youth Fashion Summit  (YFS) in Copenhagen, 13–15 May 2018. The questions have been framed according to the United  Nations Sustainable Development Goal (SDGs) 3: Good Health and Well-Being; and Goal 5: Gender Equality.

Once the students arrive in Copenhagen this May, they will become part of a three-day workshop with  talks, teamwork, student presentations, and panel discussions with professionals from the fashion industry. Based on the workshop, the students will produce 8 demands, 8 fashion narratives and a 9 minute speech identifying how the fashion industry could and should prepare for the 2030 Agenda for Sustainable  Development.

In the period prior to the workshop days, the students will prepare themselves on relevant topics for  them to achieve a common understanding of the different topics they will work within and the  framework they will be part of on 16 May when they will present their work on stage at the Copenhagen Fashion Summit (CFS). The students will prepare for this through 5 different webinars on the SDGs and on how companies work with the SDGs in practice. Apart from webinars, they will be offered podcasts and video lectures  introducing them to the thematic framework of the Youth Fashion Summit inspired by the Five  Capitals Model – a Framework for Sustainability developed by Jonathon Porritt.

- Baggrund og formål

VISION  The Vision of The Youth Fashion Summit is to empower the next generation of designers,  communicators, and business executives to become change agents in a more sustainable fashion  industry and a more sustainable world.

MISSION  The mission of The Youth Fashion Summit is to give the next generation of designers, communicators,  and business executives a platform and tools to influence the decisions that are made today, but whose  effects will mostly be felt tomorrow.

OUTPUT  The overall output of the Youth Fashion Summit 2018 is the identification of future scenarios and demands based on the two SDGs. The students will present these scenarios and demands to key actors  in the fashion industry at the world’s leading event on sustainability in fashion, Copenhagen Fashion  Summit, on May 16. The students will be on stage as the opening performance at CFS with a speech of  around 10 minutes pointing out key results of their work. Later on a pre-selected group of students will  participate in a hard talk on stage where they will ask a minimum of three predefined questions to the  panel which is made up by the 5 strategic partners of Global Fashion Agenda (find more information  on these: http://www.globalfashionagenda.com/organisation/) .

Finally the YFS students will have an “exhibition”  downstairs of the CFS conference room where the demands will be exhibited. How they will be  exhibited  will be decided on during the workshop days with assistance from YFS experts in graphics.  The visual exhibition will enable participants to study the demands in more detail.

The appearance at the Copenhagen Fashion Summit is an important output of the Youth Fashion Summit as it will create awareness of the students’ work, ideas and visions, however the overall key output with the YFS concerns empowering students to:

  • generate new knowledge on sustainability in fashion within their teams
  • link up with peers and experts passionate and knowledgeable about sustainability
  • create a sustainability movement/revolution within the fashion industry

 

- Aktiviteter og handling

Year 1 – 2018:

  • Develop, plan and conduct a 3 1/2 weeks YFS pilot project for 5th Semester KEA students in Sustainable Fashion and Pattern Design and Fashion Management. In collaboration with the company Ganni as business case and the partners DAFI and UN.
  • Call for applications to be developed and made public
  • Review of student applications
  • Select around 100 students based on criteria such as diversity related to age, gender, nationality, educational background etc.
  • Bi-weekly meetings within the working group to adjust the workshop framework and tools; develop the program for the YFS workshop and agree on how to approach the whole project
  • Develop Curriculum for YFS students
  • Develop 5 webinar topics
  • Develop video lectures based on the theoretical framework of YFS
  • Update process cards as workshop tools
  • Develop glossary
  • Conduct Skype meetings with international experts to explain more about YFS and their roles and expectations
  • Regular communication with international experts and internal facilitators
  • Conduct expectation evaluation online with students accepted
  • Divide students into teams/themes for the workshop days
  • Develop the pre-assignment and share with students
  • Conduct the 3 days workshop in May 2018
  • Conduct the stage performance at Copenhagen Fashion Summit on May 16, 2018
  • Develop the evaluation form to be send out through Survey-xact
  • Conduct evaluation meetings with all involved (experts and facilitators, project team, GFA)

In between Year 1 and Year 2:

  • Coordinate student field work in collaboration with national facilitators and international experts
  • Conference calls between facilitators and experts and students

Year 2 – 2019:

  • Conduct 4 workshops to develop YFS 2019 case competition both with KEA staff members, the partners Pandora and DAFI and selected students
  • Plan and conduct webinars related to SDG 5 and the jewelry industry
  • Plan the case competition 2019
  • Conduct the case competition from 13-15 May 2019
  • Conduct stage performance on May 16, 2019
- Projektets Metode

The next generation of young people find themselves in the midst of two paradigms: the traditional  “business as usual” thinking and a new mind-set of what it takes to drive future businesses. Teaching  about a turbulent world could produce a sense of hopeless in students, which might in turn  disempower them in becoming actors for change. It is therefore crucial for educators to fuel students’ passion, intentionality, and empowerment when teaching about the exciting and positive impact  sustainability can have in changing the future. Sustainability is a complex field, and it takes skills and  courage to push for change. However, a world of turbulence is also a world of great opportunity and  excitement. Youth Fashion Summit pays tribute to positive and constructive opportunities by paving  the way for the young generation and offering them a sense of agency and a voice that will be heard by  big fashion brands and other relevant actors.

Our pedagogical method and approach of YFS are inspired by Steven Sterling (2001, 2012) and by  principles from participatory research.

The YFS approach and the anticipated stipulated outputs are  developed based on the understanding that we do not only educate ​about ​ sustainability, we also need to  work ​for ​ sustainability, and we need to work for change in how we educate. In other words, we must  enable the youth to work with complexity in a changing world, and we must challenge, encourage, and  push them to change their way of thinking.

‘Achieving sustainable development requires a change in the way we think and act’ ​ (UNESCO, 2012).    YFS offers an explorative space for the youth to engage, discuss, and reflect on sustainability in fashion  within the framework of Social, Human, Manufactured, and Natural Capital Model (Porritt, 2007, find  more information in the section: “Thematic framework…”) and in relation to SDG 3 and SDG 5.

The history of the SDGs and knowledge and information about sustainability in fashion have been  shared with the YFS students prior to the Summit through five webinars; through a reading list  covering sustainable development issues linked to the four capitals; and through five video lectures on   sustainability in relation to each of the four capitals. This background material covers well the holistic  approach to sustainability in fashion. The YFS students have been offered all this information prior to  the Summit to provide a common knowledge base and a predefined framework, which will allow them  to dive in and together create new knowledge, new possibilities, and maybe new solutions to what  sustainability in fashion means and what actions the industry should take.

The concepts and framework have been broadly defined to provide students with the necessary tools to  complete the assignment within the limited timeframe. The main purpose of the thematic framework  and educational background material is to facilitate students’ empowerment, guiding them to become  competent agents of change who can work towards a more sustainable future. Further, the workshop  setting promotes a highly participatory process. The fact that the YFS students arrive from many  different countries and the fact that they have a diverse range of educational backgrounds will add a  multinational and interdisciplinary focus to the workshop, which will strengthen the outputs of the  summit. Discussing and testing their work together will help students appreciate the complexity of  sustainability and the current state of affairs in fashion.      Recognising that former YFS students have expressed difficulty in connecting their sustainability  principles and values to their practice (Research done by Centre for Sustainable Design at YFS 2016),  Year 2 of YFS will this time focus on how students can test their demands in real-life settings in  connection with their own particular practice. This will hopefully begin the process of filling in the gap  between principles/values and practice among the 112 students.

THEMATIC FRAMEWORK: THE 4 CAPITALS

Youth Fashion Summit’s theoretical framework is based on ‘The Five Capitals Model’ by British  environmentalist and writer Jonathon Porritt, who is also co-founder of Forum for The Future.  The model is part of his book ‘Capitalism As If The World Matters’ from 2007 and provides a basis for  understanding sustainable development in terms of the economic concept of wealth creation or  ‘Capital’.

According to Porritt any organisation will use the five types of capital to deliver its products or services.  A sustainable organisation will maintain and, where possible, enhance these stocks of capital assets,  rather than deplete or degrade them. The five capitals apply at every stage of the product or service lifecycle. Therefore you could say that a  product or service will be based on a combination of all the capitals – built with human knowledge and  skills, natural materials and social structures, using machinery and infrastructure – as well as some kind  of financial aspect. Porritt describes the Financial Capital as a underlying and transverse capital without  any value itself, but is representative of the natural, human, social or manufactured capitals. So you  could say that it is the sum of the other capitals. Due to this special characteristic and the movement away from profit to prosperity, we have chosen to  let the Financial Capital be an implicit part of the other 4 capitals and by that supporting prosperity.

Hence we will work with the 4 Capitals:

  1. Natural
  2. Human
  3. Social
  4. Manufactured

The framework  provides us with a common baseline and thereby a way of understanding and approaching the full  range of seemingly unrelated issues.

Natural Capital
The first Capital is the Natural Capital – also sometimes referred to as environmental or ecological  capital  Natural Capital is any stock or flow of energy and material that produces goods and services.

It  includes:

  • Resources – renewable and non-renewable materials
  • Sinks – that absorb, neutralise or recycle wastes
  • Processes – such as climate regulation and the carbon cycle

According to Porritt Natural capital is therefore the basis not only of production but of life itself.  All fashion companies rely on natural capital to some degree and have a an environmental impact. And  all of them consume energy and create waste. Therefore they need to be aware of the limits to their use  of the natural environment, and operate within them.

Ways the Natural Capital could be related to the fashion industry and SDG 3 and 5 could be: Materials,  Chemicals, Certifications, Renewable resources and Circular systems.

Human Capital
Human capital incorporates the health, knowledge, skills, intellectual outputs, motivation and capacity  for relationships of the individual. Human Capital is also about joy, passion, empathy and spirituality.  Organisations depend on individuals to function and prosper –  for instance they need a healthy,  motivated and skilled workforce.

When we look how this relates to the fashion industry and SDG 3 & 5, some of the focus points might  be:

  • Human rights and the respect of different values and cultures
  • Education and development of stakeholders
  • Health and safety arrangements incorporating Physical and mental well-being (producers and  consumers)
  • Emotional durability or psychology of fashion

Social Capital
Social Capital concerns the institutions that help us maintain and develop human capital in partnership  with others; e.g. families, communities, communication channels, businesses, trade unions, schools, and  voluntary organisations. Companies rely on social relationships and interactions to achieve their objectives. Both at an internal  and external level. Internally, Social Capital takes the form of trust, communications and shared values  and cultural norms, while externally it relates to the wider socio/political structures and help create a  climate of consent in which trade and the functions of society are possible.

So in terms of fashion and SDG 3 and 5, Social Capital could relate to:

  • Working conditions and family friendly policies
  • Legislation
  • Communication systems
  • Processes leading to Behavioral change
  • Value chain
  • Transparent production

Manufactured Capital
Manufactured Capital comprises material goods or fixed assets, which contribute to the production  process rather than being the output itself.   The main components include:

  • Infrastructure and buildings – transport, networks, communications, waste disposal systems
  • Technologies – tools, machines, IT, engineering

When we look how this relates to the fashion industry and SDG 3 & 5, some of the themes might be:

  • Innovative technologies
  • IOT
  • Manufacturing systems
  • Zero waste production systems
  • Supply chain management
  • Distribution
  • Biomimicry

A video lecture covering the framework approach and one for each Capital have been developed.              Workshop:    112 students will be part of Youth Fashion Summit 2018-2019. Around 28 students will work within  each capital in smaller teams of around 14 people as they will work with the respective capital and  SDG 3 or SDG 5. To give an example; we will have one group of around 14 people working with  “Social Capital” in relation to SDG 3 and the other group with “Social Capital” and SDG 5. The same  structure follows as to the three other capitals. Each team of around 14 people will work with one  facilitator and one international expert. The team of 14 can also sometimes be split into smaller   sub-teams of 7 people but still working with the same capital and SDG.

- Projektets Forventede Resultater

The results of the 2018 YFS are anticipated to be:

  • 85% of students in 2018 inform that they feel empowered as change agents for sustainability in the fashion industry
  • 85% of students in 2018 inform that they gained new knowledge and network opportunities from the YFS workshop days
  • A minimum of 4 articles (online or printed) mention the YFS 2018 and their work results
  • 90% of the students return to the 2019 YFS

 

The results of the 2019 YFS are anticipated to be:

  • 80% of students inform that they feel they have contributed to a positive change towards sustainability within the business Pandora
  • The Business Pandora presents the case competition winner on stage at CFS and informs all that they will implement the case within Pandora
- Projektets Forventede Effekt

More awareness around the UN SDGs within youth

More awareness around the UN SDGs within the fashion industry More actions towards creating a more sustainable fashion industry

Tags fashion | international | SDG | students | sustainability | UN
Deltagere  
- Studerende Københavns Erhvervsakademi (KEA) (111)
- Medarbejdere Københavns Erhvervsakademi (KEA)
Tina Hjort Jensen
Rasmus Rahbek Simonsen
Gullan Strøm Christensen
Jane Burchard
Mette Marko
Mette Kocmick
Thomas Rasmussen
Clarissa A. Berg
Lotte Nerup
Julie Lærke Sejersbøl Kielland
Berit Konstante Nissen
Petra Ahde-Deal
Helene Niclasen Jeune-Allsopp
Trine Bekkersgaard Stark
Regitze Nehammer
- Virksomhedsrepræsentanter
- Andre
Partnere Danish Fashion Institute | Centre for Sustainable Fashion | Parsons New School | Central Saint Martins | Saixon University | Savannah College of Arts and Design | London College of Fashion | California College of the Arts (CCA) San Francisco | Whitecliff College of Arts and Design Parnell | AMD Academy of Fashion and Design, Germany | Pandora
Finansiering  
- Intern 100%
- Ekstern
Resultat

Disse sektioner bliver fyldt ud efter maj 2019, når YFS 2018-2019 er afsluttet.

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